Mumbai:
India’s leading fashion trade even has once again assigned its
advertising duties to India’s premier outdoor advertising agency Global
Advertisers. Industry’s popular and bollywood’s favourite fashion designer
Manish Malhotra has opened the Lakmé Fashion Week Summer/Resort 2014 in Mumbai
with actress Sonakshi Sinha as a show stopper. And, the Lakme Grand Finale will
be presented by Rajesh Pratap Singh. Being the most awaited glamorous show of
the country, its outdoor promotional plan has always been very challenging, the
location of hoardings, size of the display, high visibility all contributes to
the success of its campaign on outdoor medium. To create a buzz, Global has
dedicated best of its property covering every nook ‘n’ and corner of the city.
Commenting on the association,
Sanjeev Gupta, Managing Director, Global Advertisers said “we are delighted to
be associated with LFW again this year; they trusted our services and products.
As an official outdoor partner for LFW, we delivered innovative branding
solutions via our OOH army. Mumbai’s all high profile areas have been
successfully captured through our displays, ensuring clutter free visibility
for the show.”
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